Bridal fashion · 3 mo
Commercial page relevance and image-led quality across research-stage dress queries.
Grew bridal dress SEO by tightening commercial page relevance, image-led page quality and search coverage on the queries people use before they book a fitting.
E-commerce · 3 mo
Snippets, page alignment and the message users saw before they clicked.
Lifted organic clicks by improving search snippets, aligning product pages to intent, and making the SERP message match the page.
Sports & entertainment · 3 mo
Coverage around the searches users already made before choosing a tool.
Grew organic traffic by covering the jobs football users search before they pick an app — not feature language nobody types.
Local services · 6 mo
Recovered after a core update by tightening service relevance, local intent and trust.
Clicks came back after a Google core update once service relevance, technical health, local intent coverage and trust signals were pulled into one system.
AI search · LLM
Educational content and support docs that AI platforms actually cite.
Deep educational content and support documentation helped a FinTech SaaS earn high-engagement AI referral traffic — not just classic blue links.
Fitness · 3 mo
UK fitness brand, competitive SERPs, clearer commercial coverage.
Improved organic visibility for a UK fitness equipment brand by tightening catalogue relevance and the queries that actually convert.
