VISUAL SITES.VISIBLE CONTENT.
Motion is allowed.
The rule is simple: the reel, game, exhibition, collection or story should still exist as useful HTML, routes and metadata when the visual effects are stripped away. We test both versions.
More than a fast framework.
A website build is an SEO decision as much as a design or framework decision. We plan around the commercial job first, then choose the stack, templates and launch checks that support visibility rather than create SEO debt.
01
Crawlable pages
Clean URLs, internal links, server-rendered content where needed and sensible indexation controls.
02
Content structure
Headings, body copy, proof, FAQs and conversion points that support SEO rather than sit behind components.
03
Performance and Core Web Vitals
Less bloat, fewer scripts, fewer layout shifts. Fast pages help users and reduce technical drag.
04
Redirect and migration safety
URL mapping and launch QA matter more than a prettier homepage.
05
Schema and metadata
Titles, descriptions, canonicals, structured data and Open Graph built in.
06
Analytics and forms
If you cannot track enquiries, SEO reporting is weaker than it needs to be.
01
Audit
Current site, rankings, crawl, content, analytics, conversion risks.
02
Plan
Templates, URLs, content sections, redirects, schema, priorities.
03
Build
Speed, accessibility, crawlability, editorial control.
04
QA
Pages, metadata, forms, mobile, redirects, schema, indexation.
05
Launch
Checklist, Search Console, post-launch crawl.
06
Improve
Ranking, crawl and conversion data after launch.
Not the fashion cycle.
Modern frameworks and core technologies. The right one depends on content, editing needs, interactivity, performance and SEO risk.
MODERN FRAMEWORKS
Astro Development
Content-heavy sites that need to ship fast and stay crawlable. Islands where you need them. HTML where you do not.
→SvelteKit Development
Lean apps with a clean render path. Built so Googlebot and buyers see the same thing.
→Next.js Development
App Router done without wrecking indexation. SSR, metadata and a render path we can defend.
→
CORE TECHNOLOGIES
01
Launching a title or release
Build durable routes before launch traffic arrives.
02
Rebuilding a visual portfolio
Keep the motion and image quality without hiding the work.
03
Growing a catalogue or archive
Structure collections, projects, people and formats before they sprawl.
What we will not do
We will not sell a shiny rebuild that creates indexation problems, strips content, loses redirects or weakens the pages already supporting SEO performance.
Worth answering first.
Is a new build good for SEO?+
It can be, if the site is built with crawlable content, clean metadata, sensible routes, fast templates, internal links and proper launch QA. The technology alone is not enough.
Do we need to rebuild our whole website?+
Not always. Sometimes a technical cleanup, template improvement or content restructure is enough. A rebuild makes sense when the current site is holding back performance, editing, crawlability or conversion.
How do you protect rankings during a rebuild?+
We map URLs, redirects, metadata, content, internal links, schema, analytics and Search Console checks before launch, then crawl and monitor after.
Can your team work with our existing developer?+
Yes. SEO direction, QA and implementation guidance while your developer or internal team carries out the build.
Which framework should we choose?+
Content, editing needs, interactivity, performance goals and SEO risk. We choose the stack around the job, not the fashion cycle.
Do you guarantee better rankings after a new website?+
No. A better build can remove technical drag and improve conversion. Rankings still depend on content, authority, competition and implementation quality.
Need a site that does not break your SEO on launch?
Map the build path