Service businesses
Core services, location modifiers, comparison queries, pricing questions and problem-led searches around enquiry pages.
Ch. 06図Scouting Jutsu · Keyword Research
DEMAND MAPPEDTO PAGES.
Good keyword research tells you what to do next. Not a dump from Ahrefs. A roadmap: which terms matter, which page should own them, whether you can realistically compete, and what work is needed. Priorities, not noise. Shinobi is a Quezon City SEO studio of Bright Forge SEO. We map how players, commissioners, fans, buyers, visitors and collaborators search, then decide whether the answer is a title page, project, category, event, artist profile or guide.
Search demand into decisions
Tool exports show possible terms. Strategy decides which terms matter, which page should target them, whether the site can compete and what work is needed. We filter data into decisions.
Mapped
Search demand mapped to pages.
Priorities
Not every term deserves a page.
Usable
A roadmap your team can actually run.
What you get
| # | Deliverable | What it decides |
|---|---|---|
| 01 | Keyword opportunity set | Cleaned and grouped: intent, commercial relevance, difficulty, volume context and priority notes. |
| 02 | Page mapping | Primary and secondary terms mapped to existing URLs or new pages — create, rewrite, merge, expand or monitor. |
| 03 | Competitor keyword gaps | Reviewed for business fit. Genuine opportunities separated from brand noise and vanity rankings. |
| 04 | Search intent and SERP notes | Whether Google wants a service page, collection, guide, comparison, local result, video or FAQ. |
| 05 | Quick-win targets | Queries where existing pages already have enough relevance or impressions to justify focused work. |
| 06 | Content and page roadmap | Which pages to build or improve first, how they connect, and what each is meant to achieve. |
Different sites need different maps
Ecommerce and catalogues
Category, subcategory, product, buying-guide and comparison intent — so the wrong page type is not asked to rank.
Local SEO campaigns
Service-area, suburb, city, GBP and local-intent opportunities without doorway location pages.
Agencies and white-label
Maps that give writers, developers and account managers a brief — not a messy research export.
- No raw keyword dumps. A spreadsheet of 2,000 terms is not a strategy.
- No volume chasing. High volume with no commercial fit is noise.
- No competitor copying. We do not recommend a term just because a competitor ranks for it.
- No cannibalisation traps. One intent, one page. We map to avoid splitting equity.
BEFORE WE START
Questions worth answering.
How is this different from an Ahrefs export?+
Exports show possible terms. We decide which matter, which page owns them, whether you can compete and what work is needed.
Do you map to existing pages?+
Yes — current page, rewrite, merge or new page. That is how you avoid duplication and cannibalisation.
Do you include a content plan?+
When content is the right action. Some keywords need articles. Others need stronger service, category or location pages, FAQs or internal links.
Can our writers use the map directly?+
Yes. Page targets, priority terms, intent notes, actions and supporting topics.
Send the services and locations that have to pay for themselves.
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