Shinobi Search Dojo
参上

第01話 · PHILIPPINES SEO

THE PHONE HASTO RING.NOT JUST THE REPORT.

SEO and web development for games, film, music, design and culture-led brands. Built in the Philippines for creative businesses competing worldwide. Shinobi is a studio of Bright Forge SEO, the parent company.

15+ yrs

Experience

6

Parent cases

Creative

Focus

IN THE FIELD

  • TeamStats
  • Speediance
  • Phoenix Spa
  • Bridal atelier
  • Leather goods
  • Football app
  • Pest control
  • FinTech SaaS
Ch. 03Who this is for

Built for people who make things worth finding.

  • Game and interactive studios

    Studios, publishers, esports, platforms and communities that need discovery around titles, tools, releases and players.

  • Film, animation and production

    Production companies, filmmakers, VFX houses and motion teams with visual work that still needs crawlable routes to buyers.

  • Music, art and live culture

    Artists, labels, venues, galleries, festivals and cultural programmes connecting moments, catalogues and audiences.

  • Fashion and design-led brands

    Independent labels, streetwear, objects, jewellery and lifestyle ecommerce where brand language cannot become generic retail copy.

  • Creative agencies and studios

    Brand, design, digital, photography and production teams that need direct or white-label senior SEO.

  • Media, publishers and creators

    Editorial libraries, podcasts, creator businesses and communities that need durable discovery beyond the feed.

Ch. 05九十First 90 days

Diagnosis. Foundations. Building. Proof.

  1. Days 1–15

    Diagnosis & commercial mapping

    Crawl data, GSC, GA4, rankings, competitors, conversion paths and priority pages. A practical map of the fixes that should move enquiries.

  2. Days 16–30

    Technical & on-page foundations

    Indexation, metadata, page structure, internal links, schema, tracking gaps and conversion blockers. The work that unblocks everything else.

  3. Days 31–60

    Content & authority

    Improve existing pages, brief new content, close topic gaps and build authority signals around the pages that generate leads.

  4. Days 61–90

    Test, report, next stage

    Review rankings, clicks, enquiries and page performance. Refine the campaign from evidence — not a recap deck.

Ch. 06指令Command Centre

Evidence-led operations. Not another dashboard.

  • 01

    SEO monitoring

    GSC, ranking, page and query signals for movement, risk and opportunity. Always-on — not a monthly export.

  • 02

    Opportunity detection

    High-impression pages, weak CTR, query gaps, competitor pressure, internal-link gaps and content opportunities.

  • 03

    Delivery QA

    Work checked against evidence and implementation quality before anyone writes Done.

  • 04

    Reporting intelligence

    What changed, why it matters, what should happen next. A commercial narrative — not a screenshot of rankings.

  • 05

    AI search readiness

    Entity clarity, answer readiness, technical access, proof signals and citation potential on priority pages.

  • 06

    Approval-gated ops

    The system proposes. Publishing, client-facing messages and material changes stay human.

Open the centre
Ch. 08The dojo

British-led. Philippines-based.

  • Ben Lowe

    Founder · 15+ years SEO

    Technical SEO, content, local and international campaigns. Leads strategy, commercial judgement and quality standards. Marketing degree, London Metropolitan.

  • Sassin Lowe

    Co-founder

    Keeps the dojo pointed at commercial outcomes — not vanity dashboards. Owns client fit and how work gets scoped.

  • Jani A. Cañonero

    Head of team

    Philippines-based delivery. Clear ownership, implementation checks and reporting that a sceptical operator can sit through.

Ch. 09From the field

Working with them has been a huge benefit for TeamStats. They understand our needs and deliver consistently.

Tom Stanbury · TeamStats

The phone started ringing from people who were already looking. That is the only ranking report I care about.

Operations lead · Home services

They sat in the technical work instead of sending a PDF. Rankings and enquiries both moved.

Growth lead · Ecommerce
Ch. 10Industries

Games, screens, stages and subcultures.

Search for businesses that make things people play, watch, hear, wear, visit and follow. The creative industries lead the studio.

Explore every industry
  1. 01Games & InteractiveRaid FormGame studios, publishers, esports, tools and interactive worlds. Discovery before launch, through release and long after the first patch.
  2. 02Film, TV & ProductionReel ArcProduction companies, filmmakers, post houses and video teams. Make the work, capabilities and credits findable without flattening the craft.
  3. 03Animation, VFX & MotionMotion FrameAnimation studios, VFX houses, motion teams and 3D artists. Portfolio-led search architecture for work that moves.
  4. 04Music & EntertainmentSignal StageArtists, labels, studios, venues and entertainment platforms. Search visibility around releases, tickets, sessions and the catalogue.
  5. 05Arts & Cultural OrganisationsGallery ScrollArtists, galleries, museums, collectives and cultural organisations. Discovery for programmes, exhibitions, collections and ideas.
  6. 06Creative Agencies & StudiosStudio PactBrand, design, digital, photography and production studios. Be found for the work you want more of, not every service on earth.
  7. 07Fashion, Lifestyle & DesignStyle GuildIndependent labels, streetwear, jewellery, objects and design-led ecommerce. Product discovery without generic retail language.
  8. 08Events, Festivals & ExperientialLive CircuitFestivals, exhibitions, immersive work, nightlife and event producers. Capture discovery before the date and retain value after it.
  9. 09Media, Publishing & CreatorsBroadcast InkPublishers, magazines, podcasts, creators and community platforms. Editorial discovery without content-farm tactics.
  10. 10Football (Soccer)Pitch ArcClubs, academies, apps and fan businesses. Coverage around the searches supporters, players and parents already make.
Ch. 11Conversion

Rankings without a next step are decoration.

  • Clear above-the-fold value proposition and CTA
  • Service pages that answer cost, process, timing and trust
  • Reviews, proof and credentials near decision points
  • Mobile calls, forms, quote paths and tracking
  • GA4, GSC, form, call and GBP reporting tied to organic
Ch. 12Questions

Straight answers.

Is Shinobi part of Bright Forge SEO?
Yes. Shinobi is the themed SEO studio. Bright Forge SEO is the parent company. Same Quezon City dojo, same evidence rules, different armour.
What do businesses usually need first?
Most campaigns start with technical SEO, keyword mapping, on-page, internal linking and content-gap work. Local businesses need GBP and location signals. National or ecommerce sites need architecture, category content and authority.
How long before anything moves?
Technical fixes and on-page can show movement in weeks. Commercial growth usually takes 3–6 months. Competitive markets need 6–12 months of consistent work. We put dates on the thesis.
Do you guarantee rankings?
No. Google controls results and competitors move. We guarantee transparent work, clear priorities, evidence-led recommendations, and reporting on what changed.
Do we still need SEO if AI search is changing Google?
Yes. AI search depends on clear, crawlable, trustworthy sources. AI readiness sits on top of technical health, content, links, reviews and conversion-focused pages.
Can you work outside the Philippines?
Yes. Philippine and international companies — strategy, technical implementation, content, local SEO or an offshore partnership.
What makes this different from cheap SEO packages?
No mystery tasks. No thin busywork. We prioritise the fixes that affect rankings, leads and revenue, and we show the changes, the data and the next step.
Ch. 13Next

Request a review.

Send the site. We look at search position, commercial gaps and whether there is a fit. If more SEO is not the answer yet, we say so.

Request an SEO review
  1. 01

    We review your search position

    Site health, rankings, competitors, tracking and the pages most likely to drive leads.

  2. 02

    We find the commercial gaps

    Technical issues, weak content, missing proof, unclear CTAs and conversion friction.

  3. 03

    We map the growth plan

    A practical roadmap for SEO, content, authority, AI-search readiness and conversion improvements.

  4. 04

    We scope it only if there is a fit

    No generic package if the site needs something more specific. If more SEO is not the answer yet, we say so.