FOOTBALL APPLICATION+34%
The result
Grew organic traffic by covering the jobs football users search before they pick an app — not feature language nobody types.
- +34%
- Organic traffic
- +29.3%
- Impressions
- 3 mo
- Timeline
The mission
What had to change.
The job was not to publish activity for its own sake. We had to make the commercial pages clearer, remove the search friction holding them back, and connect the work to evidence that could be checked after release.
Techniques used
The work behind the numbers.
01
Keyword Research
Commercial demand mapped to the right page type so content did not compete with the money pages.
02
Content SEO
Existing pages strengthened first, then supporting content added only where demand and authority justified it.
Parent-company proof
Bright Forge case record.
This work was delivered under Bright Forge SEO, Shinobi's parent company. Same team, same evidence bar, different armour.
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