Shinobi Search Dojo
Ch. 07戦果Local services · 6 mo

PEST CONTROL RECOVERY+128%

Recovered after a core update by tightening service relevance, local intent and trust.

The result

Clicks came back after a Google core update once service relevance, technical health, local intent coverage and trust signals were pulled into one system.

+128%
Clicks
+147%
Impressions
6 mo
Timeline

The mission

What had to change.

The job was not to publish activity for its own sake. We had to make the commercial pages clearer, remove the search friction holding them back, and connect the work to evidence that could be checked after release.

Techniques used

The work behind the numbers.

  1. 01

    Local SEO

    Service-area relevance, Google Business Profile and trust signals aligned around local demand.

  2. 02

    Technical SEO

    Crawl, indexation, architecture and release checks focused on the pages that should generate enquiries.

  3. 03

    Content SEO

    Existing pages strengthened first, then supporting content added only where demand and authority justified it.

Parent-company proof

Bright Forge case record.

This work was delivered under Bright Forge SEO, Shinobi's parent company. Same team, same evidence bar, different armour.

Browse Bright Forge case studies

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