Ch. 05診Status Scan · SEO Audits

A ROADMAPYOU CAN USE.

More SEO activity does not help if the site has the wrong problem. Many sites do not need more random blogs, another backlink package or cosmetic metadata edits. They need to understand why organic performance is stuck, dropping or failing to convert. A proper audit connects technical evidence, content quality, search demand, authority and buyer behaviour into a roadmap. Shinobi is a Quezon City SEO studio of Bright Forge SEO. We audit how a creative site handles media, portfolios, releases, archives, commerce and conversion, then separate the real blockers from visual preferences.

When the next SEO move is not obvious

If a site has a clear technical blocker, fix it. If you already have a strong roadmap, execute it. When rankings, traffic, leads or stakeholder confidence are unclear, an audit prevents expensive guesswork.

01
Blocker
02
Opportunity
03
Quick win
04
Noise

What we audit

Area	What we look at
Crawlability and indexation	Discover, crawl, render and index the right URLs: robots, noindex, canonicals, sitemaps, redirects and crawl waste.
Architecture and internal links	How authority and relevance move. Whether priority pages are buried. Whether anchors support the right topics.
Technical SEO and performance	Core Web Vitals, mobile, status codes, duplicates, JavaScript risks, schema and template problems.
Content quality and intent	Whether key pages match the SERP, answer the buyer, avoid cannibalisation and have enough depth and proof.
Keyword and opportunity mapping	Current rankings, missing opportunities and competitor coverage — tied to demand and business value.
Authority and backlink profile	Quality, risky patterns, lost links, anchors, competitor gaps and the pages most likely to benefit.
Local and service-page signals	Location relevance, service clarity, trust, NAP consistency and local conversion paths.
Conversion and enquiry path	CTAs, proof, forms, contact clarity and whether the visitor has enough reason to act.

When to audit

Traffic dropped
Organic is down and the cause is not obvious.
Keywords stuck
Important terms are stuck despite ongoing SEO work.
Impressions, few leads
The site gets seen. It does not get enough clicks or enquiries.
Before a move
Redesign, migration, CMS change or domain move is planned.
GSC warnings
Crawl, indexing or page-experience issues showing up.
Need a roadmap
Before spending more on content, links or technical work.

What you receive

Summary for decision makers
Plain English: what is holding the site back, which fixes matter, what to do next.
Technical and content findings
Evidence across crawl, indexation, structure, performance, content and conversion.
Implementation roadmap
Tasks by impact, urgency, complexity and likely owner.
Strategic next steps
Whether you need technical SEO, content, links, local, migration support or a wider campaign.

Tell us what dropped, and when.

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