FITNESS EQUIPMENT · UK+119%
The result
Improved organic visibility for a UK fitness equipment brand by tightening catalogue relevance and the queries that actually convert.
- +119%
- Total clicks
- +135%
- Impressions
- 3 mo
- Timeline
The mission
What had to change.
The job was not to publish activity for its own sake. We had to make the commercial pages clearer, remove the search friction holding them back, and connect the work to evidence that could be checked after release.
Techniques used
The work behind the numbers.
01
On-Page SEO
Intent, titles, headings, internal links, proof and conversion paths improved on the live commercial pages.
02
Content SEO
Existing pages strengthened first, then supporting content added only where demand and authority justified it.
03
Technical SEO
Crawl, indexation, architecture and release checks focused on the pages that should generate enquiries.
Parent-company proof
Bright Forge case record.
This work was delivered under Bright Forge SEO, Shinobi's parent company. Same team, same evidence bar, different armour.
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